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Rewards Affiliates

Rewards Affiliates

Rewards Affiliates is one of the longest-running iGaming affiliate programs, having been in operation since 2005. They offer a large portfolio of casino brands, including Zodiac, Yukon Gold, and Captain Cooks. They have multiple commission models: revenue share, CPA, wager share, and sub-affiliate revenue and a fair minimum payout. The program uses a proprietary tracking platform and supports casinos, poker, and bingo verticals. Primary markets include the UK, Denmark, and Canada, with broader regulated traffic accepted where brands operate.

europe regionEuropenorth-america regionN America
8.6
Excellent

Quick Facts

Commission

RevShare, Wager Share, CPA, Sub-Affiliate

Min. Payout

$200 USD

Cookie Duration

90 Days

Tracking

Proprietary

Pros

  • Well-established program
  • Multiple commission models
  • Plenty of brands to promote
  • Wide global reach

Cons

  • Complex terms and conditions
  • Slightly high minimum payment threshold

Full Review

How to Join the Program?

Here is a step-by-step guide to joining Rewards affiliates 

  1. Visit the affiliate website (link to rewards affiliates site)
  2. Complete the registration form (Full name, company name (if applicable), email address, phone number, country (must target UK traffic), username & password)
  3. Describe your traffic sources
  4. Read and agree to the terms and conditions, and check compliance
  5. Submit your full application
  6. Gain access to the affiliate dashboard
  7. Launch campaigns

GEOs Rewards Affiliates operates in

Rewards Affiliates have quite wide geographic coverage, though they mainly cover and focus the United Kingdom, Denmark and Canada. The secondary markets that are listed below are ones from which traffic will be accepted, but are not seen as a priority by Rewards. Actual acceptance can depend on brand licensing and where the casino sites legally accept players. This means the secondary list below is not complete, so double-check with the brand or the affiliates program if the area you are targeting is not shown. Finally, it is expressly stated that no users will be accepted from countries where online gambling is expressly forbidden by local law.  The other regions below in the appropriate section are prohibited. 

Primary GEOs

United Kingdom

Denmark

Canada

Secondary GEOs

Germany

Italy

Spain

Cyprus

Malta

Sweden

Switzerland

South Africa

Restricted GEOs

United States of America

France

What types of traffic does Rewards Affiliates accept

Reward affiliates approved traffic includes SEO-driven websites, casino review portals, comparison sites, social media platforms (such as Instagram, Facebook, X, and YouTube), influencer marketing, paid search (where permitted), display advertising, and opt-in email marketing. All traffic must be genuine, human, and transparent. Prohibited sources are focused on fraudulent and incentivised traffic. Affiliates are responsible for ensuring compliance with local gambling laws, advertising standards, and program terms to maintain eligibility for commissions. 

Allowed Traffic Sources

Restricted Traffic

SEO / Organic Content

Spam / Unsolicited Traffic

Social Media (Facebook, Instagram, Twitter / X, YouTube)

Fraudulent or Bot Traffic

Email Marketing

Incentivized Traffic

Display & Banner Ads

Proxy / VPN Traffic

Influencer / Content Marketing

Non-Targeted GEO Traffic

Rewards Affiliates Commission details

Rewards Affiliates offers affiliates three commission models: up to 35% Tiered Revenue Share, 35% Wager Share, and $50 CPA per qualified join, with an optional 5% sub‑affiliate commission. RevShare is tiered by the number of new paying players provided by partners, and there’s no negative balance carryover. Commissions are tracked via a unique affiliate ID and paid monthly before the 7th.

Commission types

RevShare, Wager Share, CPA, Sub-Affiliate

Negative balance carryover

Yes

Brand traffic - Yes/No

No

Admin fee

None

Earnings write off

Terms provided

Earnings bundling

Allowed

Effective GGR

Not specified

Hold

30 days

Tracking cookie duration

90 days

Tracking cookie overwrite rule

Last Click

Link to detailed terms

https://www.rewardsaffiliates.com/help/termsconditions.aspx

The main specifics of the commission structure are listed below to give you a proper overview of what you can expect. 

NGR formula (Profit calc)

The exact formula is not published. 

Cost Per Acquisition (CPA)

The CPA model is easy to understand, affiliates earn a one‑off $50 per qualified player join (player must deposit a minimum.

Revshare

Standard RevShare pays 25–35% of net loss, increasing with volume. Some promotions offer higher RevShare (e.g., 50–60%) for initial periods subject to approval.

Sub-Affiliate

This is offered and pays out at a 5% commission on any affiliate partner's earnings that you refer to the program. 

Exclusive deals (VIP)

Rewards Affiliates offers “50% for your first month” or promotional elevated RevShare deals for new affiliates upon request.

Payments and Withdrawals

Rewards Affiliates pay out commissions monthly on or before the 7th for the previous month’s earnings once you have met a $200 minimum threshold; lower balances will roll over until the threshold is reached. You can choose from several payout options, such as Check, Wire Transfer, Neteller, Skrill, EcoCard, UPayCard, or direct credit to a casino/poker account. Payments are in USD and subject to any applicable taxes and processing times. 

How to withdraw

Automatic

Payment methods

Cheque

Wire/Bank Transfer

Neteller

Skrill

EcoCard

UPayCard

Direct Casino/Poker Account Credit

Payment currencies

USD, GBP, EUR, AUD, CAD, SEK, CHF, NZD, HKD, MXN, SGD, DKK, NOK, PLN

Min/max payment amount

Min $200 USD (Equ) / No Max

Payment dates

Before the 7th

Payment frequency

Monthly

Withdrawal restrictions

  • Must meet the minimum balance to withdraw; balances below $200 roll over.
  • Affiliate must log in monthly and keep payment and personal details up to date; outdated info can delay or hold payments.
  • The company may require identity/verification documentation before releasing funds.
  • Rewards Affiliates can hold or withhold payments at their discretion per their terms

Partner Platform

Rewards Affiliates provides an easy-to-use partner platform for its affiliates so they can monitor new referrals and commissions. Affiliates can access personalised online stats in their dashboard, including clicks, visitors, sign-ups, conversions, and earnings. The reporting is updated frequently, at least daily, allowing affiliates to see their revenues in near real-time. There are no details concerning either the program's API or Postback support. The program offers a wide range of creative marketing tools that affiliates can use on websites and emails, including, banners, emails, text links, exit pop-ups and direct downloads, 

Product Overview

We are going to delve into the Rewards Affiliates program with an in-depth review of some of the main metrics.  

  • R2D - (Revenue to Deposit) - Rewards Affiliates does not publicly publish a formal R2D metric (Revenue vs Deposits). Affiliates can, however, infer performance by comparing the Net Gaming Revenue (NGR) earned from referred players against the deposits they generate.
  • Conversion (Click to Registration) - You can gauge your own click-to-registration statistics via your dashboard; the overall conversion rate is not public knowledge.
  • Retention - Retention isn’t published as a standalone percentage, but the affiliate dashboard shows player activity over time. 
  • LTV data - Rewards Affiliates doesn’t publish a specific LTV metric externally.
  • Call Centre / CRM activities - This is dealt with by the individual brands so varies in terms of what is offered by each. There is no overall affiliate retention offering. 
  • Casino content (providers/platform) - Rewards Affiliates partners with a network of over 25 online casinos and covers games from multiple well-known suppliers. These typically include slots, table games, skill-based games, and live dealer content, though specific provider lists vary by brand. Common suppliers seen in Rewards Affiliates casinos include names like Microgaming, NetEnt, Evolution Gaming, and Playtech (depending on brand).
  • Sportsbook product - This is not offered as part of any of the brands Rewards affiliates promote. 
  • Wallet System - With so many partner brand casino sites, this will vary depending on the casino you have joined. 
  • Mobile Apps - There is no Rewards Affiliates stand-alone app, and with so many brands promoted, it will depend on each individual casino if an app is available.

Rewards Affiliates Program Reputation

Rewards Affiliates does not prominently list recent industry awards on its official site, but historical records show the program was previously recognised in early affiliate awards circles, including Best Affiliate Manager/Casino Affiliate Manager awards in the late 2000s at events such as iGB Affiliate Awards and CAP Awards. They regularly attend iGaming events such as iGB Affiliate London (2024 & 2023) and iGB Affiliate Barcelona (2025). Rewards Affiliates provides several ongoing support and education resources: a dedicated affiliate support team available to assist with questions and compliance. 24/7 support and help in multiple languages via email, live chat, or portal support. Marketing tools and creative assets in the affiliate portal, including banners, links, and promotional kits. FAQ and help documentation.

Contacts

The following details are listed as the best ways to contact the Rewards Affiliates team

  • RenĂ©e – Affiliate Program Manager & Technical Support
    Renee@RewardsAffiliates.com
  • Telegram: ReneeRewardsAffiliates
  • Celia – Affiliate Manager & Technical Support (Norwegian/Swedish/Danish)Celia@RewardsAffiliates.com
  • Telegram: Celia_Rewards
  • General support/email contact:
    support@rewardsaffiliates.com

Detailed Scores

commercial

23/ 25

tracking

12/ 20

reputation

17/ 20

geo

13/ 15

support

13/ 15

usability

8/ 10

Available Brands

Blackjack Ballroom

Zodiac Casino

Aztec Riches Casino

Captain Cooks Casino

Casino Classic

Lucky Emperor Casino

UK Casino Club

Virtual City Casino

Yukon Gold Casino

Our Verdict

Rewards Affiliates is among the longest‑running online casino affiliate programs, promoting a large portfolio of Microgaming‑powered casinos with flexible commission options including tiered RevShare, wager share, and CPA for new players. We particularly like the lifetime earnings model for all referred players. Affiliates benefit from fast monthly payouts in multiple currencies, extensive creative tools, and a dedicated support team to help optimise campaigns. The program’s proprietary tracking updates frequently and includes a sub‑affiliate tier, and a handy no negative carryover for balances. On the downside, some community discussions raise concerns about transparency, account stability, and conversion tracking accuracy. We suggest affiliates should scrutinise terms and actively engage with account managers to avoid surprises. All in all, Rewards Affiliates can be rewarding for experienced promoters targeting global casino traffic but with so many brands and factors at paly we would advise against those new to affiliate marketing jumping onboard.

Ready to get started?

Join Rewards Affiliates today and start earning commissions.