The Micros: Episode 1 - Pilot
What is the best advert for an iGaming product you have ever seen? This has to be a contender for the top spot as far as we are concerned. Someone once said that with the very best adverts you do not even realise it is an advert. The Micros: Episode 1 - Pilot is a great example of this. By blending humor and very relatable human stories the episode weaves FullTilt naturally into the characters’ goals, routines, and aspirations, making the platform feel like an integral and normal thing to do, it is not seen as part of a sales pitch. This subtle integration showcases how entertainment can highlight a product through story and leaves you at the end of a feel-good movie wanting to do exactly that too.
iGaming 101: Explaining industry jargon and acronyms
Sam Bhatti broadcasts from Podgorica, Montenegro, diving into the fundamental concepts and terminology of the iGaming industry for newcomers and outsiders. He highlights key industry terms such as GGR (Gross Gaming Revenue), NGR (Net Gaming Revenue), RTP (Return to Player), betting turnover, LTV (Lifetime Value), CAC (Customer Acquisition Cost), churn rate, hold ratio, betting frequency, and customer journey. Sam also explains the roles of CRM (Customer Relationship Management) and CMS (Content Management System), as well as the significance of UI (User Interface) and UX (User Experience) in creating an engaging platform. The episode aims to provide listeners with a foundational understanding to accelerate their acclimation to the iGaming world.
Inside the brain of a gambling addict
What happens inside the brain of a gambling addict when they make a bet - and can the secret to their addiction be found within the brain itself?
ICE & iGB Affiliate Barcelona 2025 Highlights
Held over three days on 19-21 January 2026 at the Fira Barcelona Gran Via, ICE Barcelona is the complete platform to drive revenues through innovative solutions, technology, valuable insights, and unrivalled networking opportunities. Bringing together solution providers and gaming professionals across all key verticals, it's safe to say that ICE has something for everyone.
How is AI transforming responsible gaming?
Host Trevor Degiorgio, Regulatory and Compliance Specialist, sat down with Gege Gatt, CEO of EBO.ai to discuss how machine learning, behavioural analytics and real-time data can help identify risky behaviour before harm occurs.