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22Bet has a huge global presence. Available to users in a wide range of countries, the operator provides sports, casino, esports and virtual sports betting options. 22Bet also have their own in-house Partners Program, featuring a variety of commission models, in-house tracking and analytics along with a massive global reach.
Europe
S America
AfricaRevShare, CPA, Hybrid
€100
Up to 30 days
Built-in
Joining the 22Bet Partners Program is a simple process. Follow the steps below to get started. Once your application has been approved, you’ll be assigned an affiliate manager who will help you get set up.
https://22betpartners.com/There are over 80 GEO’s across the globe where 22Bet operate. They have a huge global presence, particularly in Europe and Africa. Below, we’ve listed selected primary and secondary GEO locations.
There are a number of ways in which a user can promote 22Bet. Previously, users were required to own their own website in order to promote Programs, but now there are a variety of vehicles that can be used, including social media, blogs and non-spam email marketing.
Allowed Traffic Sources | Restricted Traffic |
Websites | Branded Pay Per Click |
Blogs | Incentivized Traffic |
Social Media | Spam |
Legitimate Email Marketing | Bots |
None-Branded Pay Per Click | |
Review Sites | |
Affiliate Networks |
When you sign up to 22Bet Partners, your affiliate manager will discuss the best commission type that suits your needs. Specific terms will depend on factors like traffic quality, volume and your GEO(s).
Commission types | RevShare, CPA, Hybrid, Sub Affiliate |
Negative balance carryover | No |
Brand traffic - Yes/No | No |
Admin fee | Yes |
Earnings write off | Unknown |
Earnings bundling | No Bundling |
Effective GGR | Unknown |
Hold | Unknown |
Tracking cookie duration | Up to 30 days |
Tracking cookie overwrite rule | Unknown |
Link to detailed terms |
The details of 22Bet Partners NGR depends on your specific deal with your affiliate manager. Standard deductions include bonuses, payment fees, software fees and any relevant tax deductions.
It’s important to note that RevShare commissions are based on NGR, and not GGR (Gross Gaming Revenue.
At 22Bet Partners, the CPA is a fixed amount you can earn for every new bettor that signs up to the operator. Again, the amount depends on your specific deal with 22Bet. The actual amount you receive can depend on a range of factors, including your GEO(s) and volume.
Each time a new bettor signs up using your specific link, you’ll receive a CPA fee. As we’ve touched upon, this figure can vary but 22Bet do state a fee of up to €800.
22Bet offer a Revenue Share commission model. With RevShare, affiliates can earn a specific percentage of the net profit the operator makes from users who’ve signed up using your referral link. The standard starting point is set at 20%, but there’s potential for this amount to increase, depending on your performance rates. The more referrals you successfully make, the higher your RevShare percentage could rise to, with up to 50% available.
Note, though, that your RevShare percentage could also drop. For example, if you don’t have any referrals for six months, your percentage rate could drop to 15% or less. If you don’t refer any new bettors for 12 months, your percentage rate could drop to as low as 5%.
The Hybrid commission model combines the Cost Per Acquisition and RevShare models we’ve detailed above. With the Hybrid, 22Bet allows affiliates to earn a percentage via RevShare along with a fixed CPA payment when a referral makes their first deposit.
The advantage of using the Hybrid model is that it can reward you with an upfront payment (CPA) as well as regular long term payments (RevShare).
There is no set amount for Hybrid commission. Instead, your rate will be specific to you and takes into consideration traffic, GEO and volume.
22Bet Partners also employ a Sub-Affiliate Program. This program offers you the opportunity to earn a commission amount when you refer other affiliates to the standard Partners Program.
Let’s look at how it works. When you refer another affiliate to the Program, and they go on to earn commission from their bettor referrals, you’d receive a percentage of that commission. The rate can vary, though the standard sub-affiliate percentage is around 5%.
It’s also possible that affiliates can earn exclusive deals with the 22Bet Partners Program. You’re more likely to receive a VIP deal if you have a proven track record of referrals.
Any VIP deal you might receive will be specifically tailored to you. It’s also worth noting that the terms of standard commission types, RevShare, CPA and Hybrid, can also be adjusted to provide further benefits.
The 22Bet Partners Program doesn’t typically use promo codes for affiliates. Affiliates can, though, use promo codes along with their unique referral link which can help encourage potential users to sign up to 22Bet.
The 22Bet Partners Program has over 400 payment methods available. Payments are usually made by the 15th of each month, incorporating earnings made the previous month. There is a minimum withdrawal threshold of €100 - if you haven't earned this amount, your funds will rollover to the following month, or the next month where the threshold has been met.
How to withdraw | Choose your payment method on your dashboard and request the withdrawal |
Payment methods | 400+ |
Payment currencies | Many available, including EUR, USD, GBP, AUD, CAD |
Min/max payment amount | Minimum payment amount €100 |
Payment dates | Typically on or before the 15th of each month |
Payment frequency | Every month |
Withdrawal restrictions | Minimum threshold is €100 |
The 22Bet Partner platform offers a great deal of functionality. Real-time statistics are available to view directly from your Dashboard. These allow you to see the number of clicks you’ve received, as well as all registrations made, deposits made by each player and the overall revenue earned.
You can also see which of your advertising campaigns have worked well and which haven’t reaped many rewards.
You can separate this information into different categories which allows you to analyse your performance easily. For example, you can separate via GEO, as well as via Sportsbook or Casino.
Users can also access a range of advertising tools and materials from their Dashboard. For instance, you’ll find your unique referral links along with advertising banners and images to create traffic. Additionally, you can use the landing pages found on the platform, meaning you don’t necessarily have to create your own to launch your campaign.
22Bet primarily focus on two betting facilities - a Sportsbook and a Casino. There is also a Live Casino product. 22Bet customers can access all facilities using their desktop and mobile browsers. There is also a mobile app available for download on both Android and iOS operating systems.
The 22Bet Casino features slots and games provided by over 150 software developers. Demo versions of many games are also available for players who want to try games before they use any real cash.
Their Sportsbook features a wide range of sports and events taking place across the globe. Major and minor events are covered, from football, basketball and tennis to bandy, figure skating and kabaddi. A dedicated Esports betting section is also available.
While the Partners Program itself is yet to win any major industry awards, the 22Bet Sportsbook and Casino products are no strangers to success. The operator won Best Sportsbook of the Year at the 2025 SiGMA Europe Awards, which followed the 2024 SiGMA Award in 2024 for Best Sportsbook and Casino.
22Bet have had numerous sponsorship agreements with sports teams from all over the world. They were the official online betting partner of Ligue Un side Paris Saint Germain, and have also previously sponsored the Esports teams of 9INE Esports and Beastcoast.
When your partner account has been approved, you’ll be given an affiliate manager who will be your primary source of contact. In addition, there are a variety of ways in which you can contact the 22bet team themselves for any issues or queries you may have. These are listed below. Note that there aren’t currently any specific social media channels for the Partners Program.
The 22Bet Partners Program offers a range of commission types, which should suit the majority of affiliates. There’s a variety of payment methods available to use, with a large number of currencies accepted.
There are a couple of negative points, though. Payouts are only available monthly, other affiliate programs allow weekly withdrawals. There is also a minimum amount of €100 (or currency equivalent) that needs to be reached before a withdrawal is possible.
Generally, though, the 22Bet Partners Program offers flexible options that would surely suit a wide range of potential affiliates.